This seminar is designed to let the EXIM practitioner get more orientation into INTERNATIONAL MARKETING.

 

TOPICS COVERED:

 

1.      Seminar starts with introduction of IMPORT EXPORT BUSINESS

2.    Which factors play a role in TRADE DISTORTION in INTERNATIONAL BUSINESS and what are the MARKETING BARRIERS?

3.      Different ENVIRONMENTS prevailing in the world like:

A.     CULTURAL ENVIRONMENT

B.      POLITICAL ENVIRONMENT

C.      LEGAL ENVIRONMENT

D.     CONSUMER BEHAVIOUR

E.      GEOGRAPHY ENVIRONMENT

4.      How to do MARKET RESEARCH in Global Environment?

5.      What type of MARKET ENTRY STRATEGIES are available to enter into foreign market? Which is the best suited to you?

6.      DIGITAL MARKETING and its role in INTERNATIONAL TRADE INQUIRY GENERATION.

7.      4Ps of Marketing in context to INTERNATIONAL BUSINESS like price, product, promotion, distribution etc.