INTERNATIONAL BUSINESS these days has been the slave of digital world. Forsaking traditional marketing methods these days, EXIM community is more and more leaning to the digital marketing. Digital Marketing is not a complete substitute of the other ways of marketing in IMPORT EXPORT BUSINESS but it has taken a major bite / share from the loaf of other marketing methods to the extend that in absence of digital marketing, other marketing methods seem paralyzed and crippling. Thus, digital marketing in EXIM BUSINESS has been inevitable in INTERNATIONAL MARKET.
ELIGIBILITY:
1) IT literacy (Basis orientation to computer)
2) Fearlessness for digital world
3) A bit literacy for English language up to reading and understanding level
OPPORTUNITY:
1) Digital Marketing Executive in EXIM division of any company
2) Self inquiry development in IMPORT EXPORT
3) Becoming more efficient in a way by cost cutting in generation of each lead i.e. low cost per lead
WHO SHOULD ATTEND:
1. Executives, Managers, GM, directors, students who want orientation for digital marketing
2. Entrepreneurs who want to increase their sales through digital marketing
3. Professionals and consultants who want to build up their career in digital marketing field
DURATION:
Minimum 60+ hours
SYLLABUS:
1. Introduction to Digital Marketing
2. Creation of website competent to digital world
3. Website analysis
4. SEO (Search Engine Optimization)
a) What is SEO?
b) Keyword research, analysis and selection (including competitors)
c) Blackhat SEO & white hat SEO
d) Google webmaster / search console
e) Submitting site to google
f) Creating google map
g) Directory submission
h) Back link generation
5. SEM (Search Engine Marketing)
6. SMM (Social Media Marketing)
1) Facebook marketing
2) Twitter marketing
3) Linked In
4) G+
5) Blogger
6) YouTube Marketing & Creating YouTube Channel
7) Instagram
8) Pinterest
9) Stumble upon
10) Flicker
11) Tumblr
12) Digg
13) Red Dit
14) Adfty
15) Blinklist
16) Blip
17) Etc………. etc…….. etc………… 60 + SOCIAL MEDIAS
7. Online Advertisements
8. E-Mail Marketing
9. SMS Marketing
10. E-commerce
Let us learn the latest technology trends to standout in the new emerging business economy.